A niche market is a focused market. Individuals In this group have the same specialized interests And needs. And they have a strong desire for what You have to offer. Having a niche will give your marketing efforts A natural, sharp focus. Niche marketing saves time and money. You Are not all things to all people, but many things To a profitable number of people. The more narrowly you define your market, the Easier it is to cater to the specific interests of that Market. Pursue a niche that is growing in popularity. Often, you can charge more because you are Offering products or services customized to your Customers' specific needs. The benefits you promise must have a special. Appeal to your niche. What's new? Compelling? Identify (via survey) the unique needs of your Target market. Extremely Important: Develop your own Product, especially digital ones (ebook?) You'll Make more money, and you can have affiliates Who promote YOUR product. Create your own USP (unique selling Proposition). That enables you to stand out From the crowd. Always test market. Determine how to Position yourself against the competition. Also, Test to gauge the market's receptiveness to your Product. Segment your market, that is, zero in on Your target market. Is your market national or International? Is it in your own community? Don't forget about the possibility of a Secondary market. Use demographics to segment your market. Break down your market by age, gender, education, Religion, marital state, ethnicity, family life Cycle (e.g. more than one child, all have left home). Gather this info via survey. Determine your target market psychographics: Lifestyle, social class, opinions, activities and Interests, attitudes and beliefs. Speaking of surveys, don't ask too many In any one survey. 5-10 is fine. There are 3 reasons consumers purchase a Product: 1) to satisfy a basic need 2) to solve A problem 3) to feel good. Know which one Your product or service is the solution to. Can Be more than 1. Businesses, on the other hand, buy products For 3 different reasons: 1) to increase revenue 2) to maintain the status quo 3) to decrease expenses. Learn how your prospects purchase: Seasonally, locally, in volume. Who makes the Buying decision (wife, manager, etc)? Build and promote your mini website. Create informative pages that attract visitors And move them toward a purchase. Provide as much info as possible. Include Links to related subjects. Use multiple websites to establish yourself In each segment of your overall niche. Say the right thing. Speak the language of Your customers. Know their "hot buttons" and Communicate as an insider. On each mini site, promote only 1 thing at A time. Provide multiple ways for customer to Order. Encourage questions. This helps you become More valuable in the eyes of your customers.

When doing keyword research, most users Use the Overture Suggestion Tool. It's free and it gives useful information if you use it properly. Keyword research is Critical if you want your ad to get on the first Page of Google results. The more accurate your keyword research, the better your ranking. With the Overture suggestion tool, you are leaving room for error. Here's why; Overture assigns a search count for each of the terms in its database. Problem is, these numbers are skewed. When you use ANY automated keyword search Tool (like Overture), the numbers for each term or phrase increase. Inflating these Numbers, as Overture does, gives you false Information. Another flaw: Search terms are often mixed up with the originally searched term. For example, if you were to type in "8 hour work day" you could get a result that reveals "8 day work hour." The result? You might have a #1 ranking for your search Phrase yet still get little or no traffic. So...how to properly do keyword Research?

1. You need the paid version of Wordtracker.

2. Normally, use the "keyword universe" feature on Wordtracker. Start with "comprehensive search" if you are beginning with a generic keyword (e.g. tennis).

3. Input your starting keyword into the "keyword universe" search box.

4. Now scroll down in the results that appear below this box and look for the top 3-5 terms that best fit what you are looking for.

5. Click on the first of those 3-5 terms

6. Navigate through each of the resulting terms and add any to your list that you find Possibly beneficial.

7. Wordtracker allows you to put these results Into a "basket" so you can use them for Additional research.

8. After going through each list for your 3-5 Terms, continue with the "competition search" Function on Wordtracker.

9. Now use the "export to email" function And email yourself the results.

10.Now you have a list of Keywords to work with.

WordTracker currently has a Keyword Research Guide that you can download immediately. Get up to speed Fast with this valuable resource just for visiting their website. Copy this link into your browser to get the Keyword Research Guide now.

Niche marketing involves finding tiny but popular niche markets that have little or No direct competition, then selling products And services to these niches. What are the benefits of niche marketing? Less competition. Not having to compete against the big guys with more money. Coping with competitors not nearly as savvy about web marketing as you will be after reading this ecourse. And the ease with which you can find potential customers. So, how do you find red hot, profitable Niches? Here are 4 important things you need to know before deciding on a niche:

1. Is the market easily defined and reachable?

2. Is the niche small enough not to have too many competitors, but large enough to make a profit?

3. Are other advertisers spending money On this niche?

4. Are there a significant number of prospects passionate about the topic?

Here's one approach to finding killer Niches:

 Visit your local bookstore or library.  Write down topics with "how to" "for dummies" "idiot's guide to" in the title.  Note any perennial best sellers.  Study magazine racks for hobby-related Magazines. You are hunting for anything that solves a problem.

Here's another approach:

 Look inside yourself for things you enjoy.  Make lists of keywords that describe these interests.  Determine the Internet supply and demand for each keyword (Wordtracker will indicate this)  Survey the competition. How can you do It better, faster, cheaper, etc.

Now...define your paying niche. Don't Target a market that is too broad. If you like Tennis, that's too broad a term. What about "antique tennis racquets"? That's more specialized and narrow. At least at first, avoid niches that are too saturated, like "making money online."

To determine demand for your niche subject:

1. Go to the Overture Suggestion Tool. http://inventory.overture.com/d/searchinventory/suggestion/

2. Type in "tutorial" then paste the results into a spreadsheet or copy them into "my documents"

3. Do the same for "guide" and "how to." These lists show what people are looking for Online.

Next...type in all the words closely related to Your master list of words. For example, for The master word tennis, related words might be Tennis racquets, tennis balls, tennis stars, etc. Checking these terms out on Overture gives you an estimate of the overall demand for your Subject niche.

To get the available supply, go to Google.com and type in each phrase separately. You might type in "tennis" and Google will give you over 14 million listings.

Now...determine the advertising cost for each Word or phrase. Go to www.Overture.com and type In each word or phrase. Click "view advertiser Maximum Bids" found in the upper right hand Corner, which will show you the maximum bids each advertiser is willing to spend. Go through this procedure with each word or Phrase, and write down the top 3 bids for each.

From there, you can select a hot, in-demand Keyword or phrase to build your business Around. What is Wordtracker and why is it so Important? Targeting the right keywords For your online business is critical. Target The wrong keywords and you are out of Business. Wordtracker helps you target the right (that is, profitable) keywords. Wordtracker is a database of words and Phrases people use when they want Information. With Wordtracker, you enter A keyword or phrase and Wordtracker tells you how often people search for it. They also tell you how many competing Sites use your keyword. Wordtracker also helps you find all the Keyword combinations that bear any Relationship to your keyword, many of which you may never have considered. Of course, what you are after is a keyword or phrase that doesn't have too much competition, but one that many people are Searching for. According to Wordtracker, you want Keywords with a KEI of 11 or higher. A KEI Of 11-100 is good. A KEI of 101-400 is Great. A KEI over 400 and you are in Heaven.

About the Author

James Sala shares a summarised portion of Chris Carpenters Google Cash system to help people earn an income online.Pick up your copy of Chris Carpenter's Google Cash at www.mygooglecash.com